Public Affairs and
Public Relations Strategists
for China and Asia

Timothy J. Peirson-Smith,
Managing Director

Tim founded Executive Counsel Limited in 2003.

Trained as a scientist, in the 1970s and 1980s, it has been said that Tim was on the first wave of environmental consultancy in the United Kingdom, specialising in public consultation for mega projects, but has sported neither a beard nor sandals, in public.

Always prescient, Tim arrived in Hong Kong in 1990 to announce the dawn of green awareness in Asia and advise Government on environment and public engagement and consultation. He then joined ERM to establish the environmental consequence of most of the decade's major infrastructure projects, including the new international airport, railways and port developments, and Hong Kong Disneyland. After a hard day in the office, he gladly faces the community and NGOs in public consultation programmes.

Tim has developed an enviable reputation in public affairs, government relations and brand building, working with Asian conglomerates and multinational corporations. Tim provides advice to executives and company boards throughout Asia, and acts as a conduit between corporate and government worlds to build and protect brands. Tim is guest University lecturer in these areas and happily lectures on consensus building, whenever asked.

Tim wears white shirts and dark suits during the week and does not excel at, running, swimming, golf or tennis and is still grappling to learn to play his beloved ukulele. 

Tim is elected to the General Committee of The British Chamber of Commerce in Hong Kong, Chairman of the think tank Project Chambers and Vice Chairman of Royal Geographical Society (Hong Kong).

Sinria Tam, Senior Public Relations Consultant

Sinria is a trilingual consultant, who provides professional insight to our wide range of clients from different sectors including listed companies, public bodies as well as organisations around Asia.

Sinria graduated from Hong Kong Baptist University with a First Class Honors Degree in Chinese Language and Journalism. She was previously a reporter and TV anchor who worked for i-Cable TV, ATV and Sing Tao News, which rich media experience, she has built up solid written skills, interpersonal skills and an enviable media network. Prior joining Executive Counsel, she has worked for a listed company in Hong Kong as a Media Relations manager and successfully brought the company into spotlight of media with positive reports on paper / TV. 

Sinria is a passionate animal lover, and she dedicates most of her leisure time working as a volunteer for Hong Kong Animal Post. She keeps two pampered and gorgeous cats at home, Willow and Charlotte, who she treats as both daughters and best friends.

Louis Kwong, Public Relations Consultant

As a Consultant at Executive Counsel, Louis delivers both Public Affairs and Public Relations expertise and professional opinions and insight to a wide range of public and private sector clients. 

As a graduate from the University of Hong Kong with the major in Politics and Public Administration, he actively organised various student events with great results, which has equipped him with an enviable knowledge and insight into the Hong Kong political landscape and its complex current affairs. Louis also spent half year separately in Switzerland and Taiwan as an exchange student during his last year of university study. Having experienced different cultures and education from West to East, he has definitely broadened his vision and horizons.

A passionate traveller, Louis prefers exotic countries and places, including North Korea, Mongolia and Chernobyl in Ukraine, to more popular travel destinations. The more he explores the 'off-the-beaten track' destinations, the more he is truly fascinated by the mysteries and hidden secrets and stories behind them. 

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